Short run printing is great for businesses and individuals with a tight budget and who need their printing done FAST. It is great for those who need a small quantity of printed pieces, who have tight deadlines, or who have a limited budget. When used correctly digital printing can greatly impact an overall communication campaign.
Short run printing offers many advantages over traditional commercial print.
Short run printing has the advantage that every printed impression made onto the paper stock can be different, as opposed to making several hundred or thousand impressions of the same image from one set of printing plates, as in traditional offset, litho, and web methods. This is termed “variable-data.”
Variable-data printing or variable-information printing is a form of on-demand printing in which text, graphics and photos may be changed from one printed piece to the next, without stopping or slowing down the printing process. Using information from a database or external file, similar to a mail merge used in many word processing applications, information can be tailored for each recipient or client. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter, or personalized children’s books, which are customized with the specific child’s name and images.
Variable data printing is often used for direct marketing, customer relationship management, advertising and invoicing on selfmailers, brochures or postcard campaigns. Instead of producing 1,000 copies of a single document, delivering a single message to 1,000 customers, variable data printing could print 1,000 unique documents with customized messages for each customer.
Short run printing is more environmentally friendly than traditional commercial print.
Short run printing produces less chemical and paper waste in both set up (bringing the image “up to color” and checking registration or position), and the final production run of the printed piece. Harsh chemicals used to clean presses and plates in traditional print are not necessary in digital print. The overall effect of this is, a “greener” product than what you would receive from traditional offset or web printing.
Short run printing gets the job done… accurate, fast, and under budget.
Because of the lack of a need to make plates or run up to color, short run printing is useful for rapid prototyping, and cost effective for small print runs, like brochures, busindess cards, and banners for a fast approching trade show. Most jobs can be turned around in 24-hours!
Shortprinter.com is your full-service, short run printing solution!
Shortprinter.com provides all the services you need to get your job done quickly, efficiently, and cost-effectively. We provide a full-range of services, from short run digital printing, large format and banner printing, to graphic design services, and bindery services. Whatever your situation, whatever your printing and communication needs, we can help!